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NeverLabel

> Creative* Director

James Dotchin | AKA Dotch

*Creative & Brand Strategy / User Experience / Storytelling / Art Direction & Design / Technology / Content / Collaboration & Leadership

“Dotch is a strategic thinker and master storyteller with a track record of building and leading highly effective creative teams where innovation flourishes. He is unique in his knowledge of brand and contextual consumer behaviour, and he excels in understanding clients' needs and translating them into compelling narratives that drive business success. I’ve enjoyed working with him in 2 roles and will count myself lucky if I get the opportunity for a third.”

Simon Hathaway, former President & Group Managing Director, EMEA, Outform Group

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Specialising in retail, brand experience and events has allowed me to collaborate with an array of iconic names, such as Absolut, ASICS and Samsung.

My approach is hands-on and human-centred, focusing on how people naturally interact with spaces, objects and brands. This philosophy has evolved into my FEELS framework—a system for creating meaningful experiences that resonate with audiences, drive behaviour and build brand affinity.

So, if you're looking for a Creative Director who builds agile teams, creates big ideas and elevates experiences so they matter, let's talk.

Location: London
Contact: Let’s start something amazing

Side hustle: neverlabel

Key Roles

Freelance Creative Director
Smyle | Powered By Humans | NJ Live | Outform
April 2024 to Present

Creative Director EMEA
Outform Group
October 2021 to April 2024

Creative Director
Cheil Worldwide
October 2011 to September 2021

Associate Creative Director
Momentum Worldwide
January 2011 to October 2011

Creative Design Director
Bezier London
September 2009 to December 2010

Strategic Group Head
Coutts Creative Shopper Marketing
May 2009 to September 2009

Creative Group Head
Coutts Retail Communications
October 2006 to April 2009