Endless possibilities — The Future Clock
NeverLabel
> Creative* Director
James Dotchin | AKA Dotch
*User Experience / Creative Strategy / Art Direction & Design / Technology / Content / Storytelling / Collaboration & Leadership
“Dotch is a strategic thinker and master storyteller with a track record of building and leading highly effective creative teams where innovation flourishes. He is unique in his knowledge of brand and contextual consumer behaviour, and he excels in understanding clients' needs and translating them into compelling narratives that drive business success. I’ve enjoyed working with him in 2 roles and will count myself lucky if I get the opportunity for a third.”
Simon Hathaway, former President & Group Managing Director, EMEA, Outform Group
—
Specialising in retail & brand experience has allowed me to collaborate with an array of iconic names, such as Absolut, ASICS and Samsung.
With any brief, big or small, my approach is hands on and focuses on understanding how we as humans naturally interact with an object, platform or space to create a desired behaviour change across a journey, service or experience.
I also believe successful creative needs three things:
An understanding of people, culture and the end user (insight & UX)
An enabler (technology & experience)
A relevant visual language (design & storytelling)
All of which should be brought together through collaboration. One without the other and you run the risk of being ignored, forgotten and more importantly, irrelevant.
Location: London
Contact: Let’s start something amazing
Key Roles
Creative Director — Freelance
April 2024 to Present
Creative Director EMEA — Outform Group
October 2021 to April 2024
Creative Director — Cheil Worldwide
October 2011 to September 2021
Associate Creative Director — Momentum Worldwide
January 2011 to October 2011
Creative Design Director — Bezier London
September 2009 to December 2010
Strategic Group Head — Coutts Creative Shopper Marketing
May 2009 to September 2009
Creative Group Head — Coutts Retail Communications
October 2006 to April 2009
Key Clients (Brands & Retailers)
Mars
Mattel
Nespresso
NIVEA
Papa John's
Pernod Ricard
Red Bull
Rock Star/2K Games
Samsung
Sony Pictures
Subway
Tesco
The Restaurant Group
Three
20th Century Fox
Unilever
Universal UK
Warner Home Video
Absolut
Activision
Akzo Nobel
American Express
Apple
AOL
ASICS
Coca Cola
Deciem
Dixons Store Group
Disney
Dyson
Etam/Tammy Girl
Foster’s EMEA
GSK
Home Retail Group
Johnson & Johnson
La Prairie
L’Oréal