To those who recycle and reuse.
Absolut Comeback
For EOY19, I wanted to make it easier for our audience to access inspiration and create new recycling habits that would last long after the campaign was over.
Using some clever coding, Google’s Cloud Vision API and a simple QR code, we were able to detect the differences between different types of empty bottles (Absolut, glass and plastic) and unwanted drinks ingredients. This allowed us to provide a series of clever upcycling hacks, instantly within the users mobile browser.
From Lime Stuice to Bokashi composting, data sets could simply be added to allow markets to provide inspiration for a wider selection of unwanted objects and partner with various local upcyclers over time.