Vodka too good to hide.
Hero Drink Programme
The 'Hero Drink Programme' was to created to help our audience spend more time with friends by promoting the Absolut way of drinking—simplicity without sacrificing on quality—whether in busy mainstream venues or at home.
The objective was achieved through an adaptable campaign, 'Just add soda. Vodka too good to hide.' This always-on toolkit inspired local markets to showcase Absolut Vodka's qualities and celebrate the expressive nature of our audience using innovative lighting, UV inks and experiences.
