Longer days and even longer nights.
Absolut Midsommer
The challenge was to create an adaptable campaign visual for markets to promote a range of drinks ideal for summer and capture volume during this peak sales period in just five weeks.
Leveraging Midsommar as an ownable Absolut experience seemed the perfect export to celebrate summer. In addition to educating consumers on the Swedish provenance of the brand, this allowed us to own ‘being outdoors with friends’ and the bridging moment between day and night.
