Wolf Blass
Delivering through-the-line
A fantastic pitch win against some of the biggest names in London, enabled us to deliver Wolf Blass’ largest ever through-the-line campaign for Fosters EMEA.
Supporting England through the 2010 Six Nations, we created the ideal sponsorship campaign for our patriotic audience that linked the values and emotions of the team with those that are representative of the Wolf Blass yellow label. Reaching out to traveling fans at key locations across the country, we invited them to win a VIP package to another top sporting event of their choice.
Supporting our on-pack promotion:
– Outdoor media: With 11 high impact sites across London, 7 million consumers were reached. This was supported by a nationwide print campaign reaching 35% of 30-55 ABC1 males
– Online sponsorship: 1 million reached over 3 months
– Waterloo Station domination: Reaching 9 million consumers each month, and an additional 15 million commuters through regional station activity
