Here’s to a blank canvas!
Absolut Canvas
This was a fantastic opportunity to creatively enhance Absolut Original's local relevance through customisation.
Our approach was straightforward: reimagining customisation beyond typical input fields. For example, instead of traditional data collection for personalised skincare, like age and gender, GENEU employed DNA swabs for a unique approach.
Whether in-store or online, each route embodied the strategic idea, ‘being together is what makes us unique’. This was brought to life through visual mementos using data, dry rub transfers and digital print. Or by unlocking unique experiences through heat-sensitive print, WhatsApp and Spotify.
