Introducing Big Daddy.
Bio Shock 2
Given only the title treatment for Bioshock 2, we aimed to secure the pan-European pitch for 2K Games.
Identifying the game's audience and their interests, we engaged them through a first-person perspective, introducing the highly anticipated character 'Big Daddy' through innovative online and physical methods—utilising animation, unique print techniques, materials and LED illumination.
This successful pitch resulted in Coutts' first client in the gaming sector in years. BioShock 2 became the best-selling Xbox 360 game in the UK in its first week, maintaining top sales for the entire first month.
Subsequent success came with ongoing releases from 2K Games and its sister studio, Rockstar Games, before going on to win a number of other high-profile pitch wins.
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"James is a rare talent - creative to the core, but with a keen eye for detail. He is both diligent and hard working, with a rare combination of ambition, confidence and humility, which makes him an absolute pleasure to work with whether you are a colleague or a client.
I worked with James before he became a fully fledged CD, but it was always clear then that he’d go on to be a successful creative leader."
View another pitch winning solution here
