From the High Street to the World Athletics Championships and beyond.

ASICS SMSB

A partnership with ASICS has been a fantastic journey, translating their brand purpose—'a sound mind in a sound body'—into a series of memorable brand experiences and impactful retail initiatives.

Project highlights include a retail temple dedicated to runners and multifunctional brand houses that elevated the minds & bodies of athletes & delegates alike at the 2023 Budapest World Athletics and the 2024 Paris Olympics.

With all eyes now on Tokyo, our journey on the global stage is only set to continue.

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