From the High Street to the World Athletics Championships and beyond.
ASICS SMSB
A partnership with ASICS has been a fantastic journey, translating their brand purpose—'a sound mind in a sound body'—into a series of memorable brand experiences and impactful retail initiatives.
Project highlights include a retail temple dedicated to runners and multifunctional brand houses that elevated the minds & bodies of athletes & delegates alike at the 2023 Budapest World Athletics and the 2024 Paris Olympics.
With all eyes now on Tokyo, our journey on the global stage is only set to continue.