Say hi to the device that changed everything.
Samsung Galaxy S3
With only the global proposition 'a phone that understands you' and 72 hours before the first UK network sell-in meetings, the challenge was to alter perceptions of Samsung phones by providing hands-on experiences.
Utilising off-the-shelf technologies and live handsets—which was a major challenge in itself at the time—we installed interactive touchpoints in over three thousand stores. These touchpoints visually demonstrated the S3’s unique features, emphasising that it 'sees, listens and responds’.
This resulted in an 18% market growth, making it the fastest-selling Samsung mobile device at that time. Samsung's Android market share soared to 73.7%, securing its position as the number one smartphone in the UK for the first time.
This marked a pivotal moment for Samsung in the UK, transforming it from zero visibility on the high street to one of the breakthrough brands of 2012. Samsung had arrived and so had Cheil London.
The following decade saw numerous product launches and other notable projects, including the first ever interactive Samsung Retail Wall Bays, the award-winning Samsung Experience Zones, SES & SiS rollouts, Galaxy Studios, Samsung KX, and pop-ups for the likes of John Lewis and Harrods.
