Making the invisible visible.
The Flock
This immersive AR retail wayfinding app at Samsung KX uses the metaphor of a murmuration to transform intangible technology connections into a meaningful experience.
Partnering with Unit9, we mapped over 500 meters of pathways within a 900 sqm space, guiding visitors through the flagship store with a flock of 200 low-poly birds. Each bird, individually programmed via an intelligent flocking system, creates a lifelike murmuration experience, seamlessly integrating with real-world physics.
These new residents offer three themed journeys—Epic Gaming, Seamless Entertainment or Effortless Living—to highlight the benefits of how to save time and get the most out of what you love.
Post-journey, personalised emails link visitors to relevant Samsung.com product pages for a seamless purchase experience.
