From 5G cows to X-ray vision.
You + Samsung + 5G
To establish Samsung’s authority on 5G, we launched the You + Samsung + 5G campaign. Centred around a weekly podcast hosted by Dr. Hannah Fry and comedian Suzi Ruffell, the campaign delivered their unparalleled thought leadership like no other brand within this space.
As part of the core delivery team, we developed versatile assets for both physical and digital use—spanning digital displays, websites, social media, Metro and Timeout editorials—and a futuristic 5G bus at London’s Samsung KX.
Eye-catching isometric graphics and looped animations served as dynamic elements to represent the weekly topics, with each one being able to be stitched together seamlessly to create an ever growing 5G cityscape.
