Celebrating a Swedish icon, skål.
Absolut Activation
For four years, I collaborated with The Absolut Company on global activations and key initiatives as Creative Director and client lead. In this time I built an agile team to address the diverse business needs of the Global On & Off Trade teams.
Projects spanned drink strategies, NPD & limited editions campaigns, serving rituals, packaging, content creation and development of their brand world.
Working collaboratively with external studios and agencies, I consistently expanded the scope of work, delivering Absolut's best toolkits to date.
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“The Cheil team continuously deliver creative work with high integrity, teamed harmoniously with consumer centric solutions and a consumer-first approach.”
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